Wednesday, June 09, 2021

A New Low in Hi-Fi

I'm pretty sure I first heard of Brad Sucks in 2003, off the back of his Outside the Inbox project, a collaboration album featuring songs titled after spam email subject lines. I've still got the home-burned CD that I bought back then, as well as two copies of Brad's follow-up album, I Don't Know What I'm Doing (also from 2003) – there was a home-burned copy of that as well, before the professionally-pressed edition.

The releases since then have been intermittent, but I've been a big fan for the intervening 18 years(!). Supporters of Brad's Patreon have had sneak-peeks into the process behind the new album (coming nine years after 2012's Guess Who's a Mess), as well as getting to listen to demos and in-progress of several tracks, but with the full thing finally in my hands (well, ears – I've got a download, but the physical CD is still in the post), I'm still pleasantly surprised with the finishing touches added to them.

The subject matter isn't going to be to everyone's taste; there's a heavy self-deprecation streak running through the lyrics that often feels more genuine than the energetic arrangements might suggest, and mental health, medication and suicide are recurring topics. But much like Aimee Mann's work, there's also an optimism at play – "okay, things suck right now, but they can get better".

It's an album about seeing the value in just coping with difficult situations, and I kinda feel like that's a mentality we could all do with right now.

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